How Manufacturing can add value through Services

Manufacturing businesses will inherently strive for innovative new products to grow their revenue base and ward off commoditisation. Some will consider the concept of service innovation rather than product innovation. This will test the skills of the management team as the process by which products are brought to market are quite different from those needed to bring a service to the market.

One element which should be considered is the customer centric nature of service value and as such services are intangible, perishable, inseparable, and variable. To assist a manufacturing business build a robust service the process of Service Blueprinting can be applied to ensure the manufacturer begins to understand the altered processes and skill sets needed.

Click here to read more about Service Blueprinting.