Digital technology is recasting strategy development as it rapidly changes the commercial landscape and business capabilities. The challenge for traditional industries such as manufacturing is to engage with this new technology and recognise that the skill sets relevant in a manufacturing environment are less applicable in a digital age. Having driven value from product manufacturing, the industry is beginning to recognise the value of knowledge. Rapid development of technology means that these businesses are entering an increasingly turbulent environment where a competitive advantage is ever more transient.

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